No one had talked of crafting a cheese expressly for the pallet and lifestyle of a child prior to 1966. But that was before Kiri ® exploded to immediate success from Bel ‘s plants in the Sarthe region of France. The little square servings of Kiri ® were realistic and tasty and made their way into school lunch bags and the hearts of French children and, then, young people elsewhere. A new and poetic tone for the brand was set by Kiri ®’s mischievous commercials.